Case Study
The JW Effect

We worked with The JW Effect and project manager to create a brand identity for the non-profit, marketing materials, and web re-design.

Project Scope

– Web Design

– SEO Upgrades

– Logo & Branding

Tools Used

– Web Design w/ Wix

– Adobe Photoshop

– Adobe XD

Design Method

Our process was to redesign the REU Mentoring website to accomodate the Wix platform. We structured the website in a way that made it easier to navigate, find programs, donate, and for mentors to sign up to volunteer through REU’s custom volunteer waiver.

The Challenge

The JW Effect was started by James Ward, Founder and Executive Director in the summer of 2019. Now, through his passion and dedication to making a difference, James believes he can awaken the conscious mind of young men and women by sharing his journey, his story, and his pain; helping them to see that their choices can make life’s journey manageable. We helped to bring that power to life.


We were able to provide a logo, business cards, brochures, and a website (in progress) for the JW Effect. As a partner in design, we were able to create a full scope project that helped to keep the organizations message clear and consistent. The branding paired with a clear strategy assisted with booking and visibility for the JW Effect for presentations, speaking engagements, and more!

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