Case Study
Moore’s Cleaning Tri-Area

The Challenge

Moore’s Cleaning serves a wide range of clients that have utilized their services for over 30+ years. As most of their competitors are available online for booking, it was time to make their company visible on the web.

Target Audience

Their demographic are facility owners and management teams needing professional commercial or residential cleaning.

Project Scope

– Logo Design

– Web Design

– SEO

– Google My Business Integration

Tools Used

– Adobe XD

– Adobe Photoshop

– Adobe Illustrator

– Squarespace

 

Market Research

Based on client data, customers of Moore’s Cleaning needed a UI that created a quick and efficient process for them to request an estimate for an immediate project. The majority of their clients used Google searches to find competitors and after researching competitors in the area, Moore’s could benefit most from having a gallery of their work and a fast process for scheduling consultations.

Based on client data, customers of Moore’s Cleaning needed a UI that created a quick and efficient process for them to request an estimate for an immediate project. The majority of their clients used Google searches to find competitors and after researching competitors in the area, Moore’s could benefit most from having a gallery of their work and a fast process for scheduling consultations.

Since their customers prefer phone calls and email communication, we included a scheduling tool embedded in the website as well as a GET A FREE QUOTE button within the footer of the site — since most users need to make a quick decision rather than navigate back to the home page to then request a quote.

The priorities were to build a site that users could find (SEO), visit, view, and schedule a consultation within 2-3 minutes of visiting the site. No fluff necessary.

Outcomes

The redesign improved the visibility and sales of Moore’s Cleaning by 33% in 90 days! On search engines, Moore’s Cleaning visibility increased which created a significant source of leads over time.

Our design addressed the issue of users consuming information about Moore’s without a means to schedule a service. Red buttons for calls to action increased bookings and views for Moore’s which began as black buttons with white text as requested by client. We found that red buttons created increased activity on buttons for users who actually visited the website.

  • Conversion Rate – 40%
  • Return Users – 77%

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