Case Study
Intellectual Actionaire

The goal was to create the brand identity and a unique user interface for Intellectual Actionaire, LLC.

Team

Quay W.

Categories

Web Design

Branding

Creative Consulting

The Challenge

Intellectual Actionaire is a new consulting and speaking platform that boasts a unique and innovative fashion line. They requested a bold and classic logo and a user-friendly website to attract and retain users to generate merchandise sales and consultation bookings.

Target Audience

Their demographic is young to senior adults seeking speaking and consulting services with interest in purchasing merchandise to advocate for the brand.

Project Scope

– Logo Design

– Web Design

– SEO

– E-Commerce Shop Setup

Tools Used

– Adobe Illustrator

– Adobe Photoshop

– Squarespace

Design Method

The UI for Intellectual Actionaires’ website is designed to feature a straight forward user experience that is focused on merchandise and services sales. There is no bloat in the user experience and additional folder pages within pages will make the informational architecture chaotic so my decision to make each page it’s own within the navigation bar worked the best based on user errors looking for particular pages within pages.

Intellectual Actionaire LLC required a brand identity as well as a full service e-commerce and consultation platform for users. Based on customer data from litmus testing of new merchandise, a central e-commerce platform was critical to scaling the Intellectual Actionaire brand.

Outcomes

The logo was able to be used for both screen printed and embroidered merchandise which has generated great profit margins for the Intellectual Actionaire brand. Following logo design, the website was built and has generated consistent traffic and created a direct pathway to explore and purchase merchandise.

  • Traffic Increase – 53%
  • Shop Conversion Rate – 40%
  • Booking Conversions – 20

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